With the extraordinary expansion of the internet over the last decades has come an equally revolutionary growth in the number of jobs available for writers, illustrators, and videographers within the digital media industry. There’s really never been a better time for creative artists with solid digital media skills to find employment, since the public’s appetite for new information presented in unique and original ways is voracious.

Jobs which need Digital Media Skills

The types of jobs you can apply for with digital media skills are several, and the list just keeps on growing. Digital media job titles include: social media manager, web content manager, multimedia specialist, digital media specialist, content test specialist, game designer, media planner, blogger, digital engagement specialist, brand coordinator, content coordinator, content writer, graphic designer, digital content editor, social media communications strategist, digital photographer, public relations specialist, broadcast news analyst, technical writer, and marketing coordinator.

How to contain Skills on Your Resume

When you create a resume and associated cover letter for a job application for a digital media position, you’ll need to incorporate as many industry specific “keywords” as possible into your text. Many employers scan job applications digitally, using automated candidate tracking systems that are programmed to give priority to particular keywords.

Digital Media Skills List

Here's a list of digital media skills for resumes, cover letters, job applications, and interviews. Required skills will vary based on the job for which you're applying, so also review our list of skills listed by job

Communication Skills: In any digital media role, you’ll need to call upon strong oral and written communications talents to express information and build relationships with target audiences and clients.

• Client Relations
• Client Services
• Collaborating with Creative and Account Teams on Campaigns
• Collaboration
• Drafting Copy for Websites
• Editing
• Engagement
• Establishing and Maintaining Contacts with Media Professionals
• Interviewing Staff, Experts
• Managing Relationships with Vendors
• Newsletters
• Pitching Story Possibilities to Editors
• Proofreading
• Social Media
• Storytelling
• Writing

Content Management Skills: Content Management requires a very flexible skill set not only must you be able to write and edit digital content, but you’ll also need solid analytical and planning skills, some knowledge of marketing and web metrics, and the ability to spot and capitalize upon emerging trends.

• Content Management Systems (CMS)
• Content Programming
• Content Promotion
• Content Strategy
• Generating Content for Social Media Outlets
• Image Management
• Planning Strategy for Websites and Social Media
• Project Management
• Representing Content Visually
• Selecting Content to Feature

Marketing Skills: The worldwide Web has completely changed the landscape of business-to-consumer and business-to-business marketing. Instead, digital marketing specialists must be adept in search engine marketing (SEM), search engine optimization (SEO), Social Media Marketing (SMM), and email marketing.

• Analyze Media Alternatives
• Brand Positioning
• Brand Strategy
• Business Storytelling
• Closing Media Deals
• Demographics
• Digital Marketing
• Digital Media Testing
• Digital Production
• Digital Strategy
• Documenting Rights and Clearances for Digital Content
• Email Marketing
• Identifying Target Audiences for Ads
• Research
• Social Advertising

Technical Computer Skills: Here are a few of the most common software programs and technical skills that employers list in their job advertisements for digital media specialists.

• Adobe Analytics
• Adobe Creative Cloud
• Adobe Illustrator
• Evaluating Emerging Digital Technology Tools
• Facility with Campaign Management Software
• HTML
• InDesign
• Java
• Microsoft Access
• Microsoft Excel
• Microsoft Office Skills
• Photoshop
• PowerPoint
• WordPress

“Soft” Skills: Whether you work in a business or a home office as a digital media specialist, you’ll need to reveal the following abilities in order to make sure that digital content development cycles remain on track.

• Ability to Meet Deadlines
• Attention to Detail
• Critical Thinking
• Decision Making
• Handling Criticism Calmly
• Multitasking
• Organizational Skills
• Prioritizing
• Problem Solving
• Teamwork
• Time Management
• Working Independently

Website and Graphic Design Skills: Basic website development and graphic design skills are sought-after competencies in digital media job candidates.

• Animating Web Pages
• Creating Interactive Charts, Graphs, and Maps
• CSS
• Incorporating Video with Text
• Implementing Tracking Codes
• Integrating Interactive Elements with Websites
• Operating Digital Video Cameras
• Optimization
• Photography
• Programming Web Pages
• Usability Testing

Web Analytics Skills: : These are the skills required to help assurance that the digital content you produce remains competitive and captures top rankings on search engines.

• Analyzing Ratings Data in Light of Target Demographics
• Analyzing Viewer and User Patterns to Designate Ad Placement
• Analyzing Visitor Patterns
• Assessing Ongoing Campaign Performance
• Detecting Emerging Trends with Ratings that Might Supersede Longer Term Averages
• Google Analytics
• Interpreting Numerical Data
• Metrics
• Search Engine Optimization (SEO)
• Tracking Viewer / Visitor Statistics for Digital Entities
• Web Metrics